HI, I'M RASHIDA JOYCE

A Trainer Who Brings Transformative Financial Insights, Powerful Data-Driven Strategies, And Dynamic Energy

Rashida is the perfect fit for your event if you want your audience to:

Learn actionable strategies that can immediately impact their business.

Understand how to make data-driven decision that drive success.

Feel inspired to innovate to pursue bold, new growth opportunities.

Meet Rashida

A CAPTIVATING AND INSIGHTFUL TRAINER, RASHIDA SHARES HER EXTENSIVE KNOWLEDGE, ENGAGING AUDIENCES WITH HER INNOVATIVE INSIGHTS INTO STRATEGIC BUSINESS GROWTH.

As an accomplished entrepreneur and financial executive, Rashida leverages a distinctive blend of entrepreneurial innovation and corporate strategy. This approach, enriched by her MBA and CPA certifications, aims to revolutionize the landscape of financial strategy and sustainable business growth.


Her notable achievements have earned recognition on platforms such as Fox, CBS, and NBC, highlighting her significance as a pivotal figure in financial strategy and entrepreneurship.


She draws on her deep understanding of both entrepreneurial and corporate realms, exploring the critical role of data in informed decision-making. This approach inspires CEOs and business leaders globally, propelling them to embrace cutting-edge and strategic methodologies for financial and business expansion.




Rashida explains things so clearly, making complex topics easy to understand and implement. It's rare to find someone who can translate expertise into practical steps so well!

- Rachelle

Signature Keynote

Can You Afford to Expand? How To Access Your Franchise's Financial Health Before Expansion

Owning multiple franchises is a key step to increasing profits, and securing financial success and freedom. But managing the jump from one franchise to multiple units or brands involves more than just business as usual—it requires an understanding of the intricate financial details of your franchises.


In this engaging and insightful presentation, Rashida simplifies the complex world of financial metrics and eliminates confusing accounting jargon. She introduces the FORWARD framework, a straightforward method designed to equip multi-unit franchise owners with a comprehensive understanding of their franchise's finances. Whether it's they are purchasing their second or your twenty-second franchise, this presentation will prepare them to make informed, strategic decisions that pave the way for financial clarity, strategic growth, and lasting success in your franchise journey.

Learning Objectives:
  • Identifying Critical Financial Goals: Learn to clearly define and align your financial goals with your franchise's operational strategy to set a solid foundation for growth.
  • Enhancing Profitability: Gain techniques to optimize profitability and better manage operational income and expenses.
  • Improving Cash Flow: Discover effective methods to review and improve how cash is managed, ensuring that your business maintains healthy liquidity to support day-to-day operations and growth.
  • Assess Financial Readiness for Expansion: Evaluate your franchise's current financial conditions to determine if it's strategically and financially viable to pursue expansion opportunities.
  • Strategic Decision-Making: Learn how to utilize data to make informed decisions that align with long-term business goals and financial health.

Other Topics

Franchise Funding Blueprint

Navigate the complex landscape of franchise funding with this essential guide designed specifically for potential and current franchisees. This session will delve into the various funding options available for franchises, including traditional loans, SBA loans, and alternative financing solutions.


We will explore key considerations such as evaluating lenders, understanding loan terms, and the importance of aligning funding choices with your franchise goals. Additionally, we will discuss strategies for effectively presenting your business plan to secure the necessary capital. Through practical advice, expert insights, and real-world examples, attendees will learn how to secure the right funding to start, sustain, and expand their franchise successfully.

Before You Sign: Things to Evaluate Before Purchasing A Franchise

Delve into the crucial decision-making process necessary before purchasing a franchise, providing a practical guide for prospective franchisees on evaluating, planning, and committing to this significant investment.


In this session, I will cover vital topics such as conducting thorough ROI analysis specific to franchise opportunities and understanding the impact of this investment on your financial health. Additionally, we will explore how to effectively understand and interpret the Franchise Disclosure Document (FDD) to ensure complete transparency and informed decision-making. Through expert insights and relevant case studies, attendees will learn how to make informed, strategic decisions that align with their personal and business goals and set the stage for long-term success in the franchising world.

Smart Cash Flow Strategies For A Successful Franchise

Franchise owners tirelessly chase higher profits, believing this will naturally boost their cash. If only it were that simple. The harsh reality is that many franchises, even those with healthy profits, struggle to cover their expenses. This is why it's crucial to strategically analyze and manage cash flow. After all, cash—not profit—pays the bills.


In this dynamic and eye-opening presentation, we cut through the complexity of accounting jargon and convoluted processes. I'll share a straightforward approach that anyone can use to assess their cash flow and start making data-driven strategic decisions to sustainably grow their business. Whether you're swimming in surplus cash or barely keeping your head above water, this presentation marks your first step towards financial clarity, strategic growth, and building a lasting business.

"You can feel the speaker's positivity and genuine desire to help others grow. I walked away feeling inspired, full of motivation and positivity."

- Raven

"When Rashida walks into the room, it lights up. Her energy makes you excited and more engaged right away. It was truly an amazing experience."

- Cordell


Book Rashida To Speak

Complete the Form Below Or Email Rsigmond@CurvedAngle.com